CREATING CULTURAL MOMENTUM
STRATEGY
We specialize in laying out the cultural landscape ahead of a brand or product launch then work with you to draw a map outlining how to get from day one to the cork pop of the champagne bottle.
EXECUTION
Putting our muscle behind our brains gives us an edge. With our incredible network of content creators in the Skeleton Crew and knowledge of how to efficiently create meaningful content designed to excite your audience, we deliver polished assets optimized for every channel.
DISTRIBUTION
Our unique media and ambassador relationships open new doors not usually available to a typical agency. An extensive, collective background in both brand marketing and globally impactful media titles gives us the edge. We have developed a deep rolodex of relationships making media integration and amplification a smooth process. Our expert Paid Media team we efficiently cover more ground than normally possible.
HERE’S THE WHY
Every brand has a story
Something that changes the way your customers think about your brand. A WHY that makes them unique. Something that changes the way consumers see it. The truth is your brand deserves more customers. But that's not always easy. So much noise with people, articles and videos telling you your brand needs to be everywhere, all the time. We exist to make complex marketing simple.
Purpose Driven Marketing
We feel it is essential for a brand to have a greater purpose than making money and to share needs and interest with its community to form a bond that lasts beyond the transaction. Inclusivity, transparency, sustainability and being ethical are important for brands today. We can help you identify your core community and the right purpose for your brand and the appropriate tactics that will enable your brand to make a positive impact while growing your business. Anyone can sell the same product, but no one one can sell your experience.
2021 SKA Client Strategy
We specialize in building brand awareness, customer acquisition and revenue generation. This requires a little bit of everything and a special blend of how to use it. As we tweak and adjust the staples of marketing execution, we are constantly on the look out for unique opportunities to help your project stand above the rest.
OUR SERVICES
OUR TEAM
BEN WARNER - CEO
BW has over 3 decades of experience in the ski, bike and outdoor industries as a business owner and senior officer of leading media brands including Sunset, Bike, Powder, Surfer, Laguna Beach, Hobby Farms and Sierra Magazines. He’s consulted with hundreds of consumer product and resort brands for integrated advertising, marketing and branded content and sponsorships. Some include St Regis resorts, Montage hotels, Mercedes Benz, Jeep, Toyota, Oakley, Fossil, Sierra Club, Visit Laguna, Fjallraven, The North Face, Fat Tire, Rivian and Yeti.
BEN CLASSEN - AGENCY DIRECTOR
Brand strategist and e-com specialist with 15 years of action sports and outdoor lifestyle experience. Skilled in sports marketing, advertising, social media marketing, and branding.
MYLES WHITAKER - DIGITAL MARKETING MANAGER
Myles brings nearly a decade of digital marketing and commerce experience to the team. He specializes in social media management, paid social campaigns, analytics, and ambassador management.
WE’VE BEEN BUSY
Connecting the dots between a great product and the right message is such a delicate balance. We have figured out ways to create huge volumes of content for fractions of the costs compared to large-scale agency campaigns. This isn’t just efficient, it’s effective. we have developed THOUSANDS of pieces of original content over the years designed for the new media age. Check some out here.
